Our Team
Strategic Research Associates currently employs about 15 people - including researchers, supervisors, and permanent part-time interviewers and data processors. Many of Strategic Research Associates' staff members have been with the organization from its inception in early 1996.
KEY CONTACTS:
Dean Moorehouse
President
Dean has an extensive background in developing public affairs initiatives to improve the quality of life for residents in and around the Inland Northwest. An active civic leader, Dean was a founding member of Spokane’s Friends of the Centennial Trail, serving on the original committee that initiated the creation of the trail. He is the recipient of numerous community affairs awards, including a national Emmy nomination for the “Family First” workplace program. Dean was also instrumental in developing the “Miss School – Miss Out” program, which was a fixture in many of our area schools, and which he received the Washington Education’s Association’s Community Service Award. Dean provides focus group moderator services and has received intensive training from Burke, one of the country’s foremost research training centers. He also completed the U.S. Chamber of Commerce Institute for Organization Management program at Michigan State and the University of Delaware. Dean received his B.A. from Gonzaga University. read more
Steven Dean
Research Partner
Steven, a consummate researcher and high achiever, is an authority in the market research industry. His analytical, statistical, writing and presentation skills have assisted numerous clients in making the right strategic decisions about targeting, positioning, product or service configuration, promotion, and pricing. Steven’s in-depth knowledge of statistical software enables him to incorporate advanced statistical methods into his analysis, including but not limited to, regression and general linear models, clustering and segmentation, multivariate methods, and forecasting. read more
Nathan Darnell
Operations Manager
Creating structure to the randomness that often occurs with market research is what Nate specializes in. Nate has been a leading force in programming, collecting, and organizing the data that comes through SRA. Because of his expertise with computers, Nate has had the opportunity to perfect SRA’s database management system and computer-aided interviewing system, both of which are frequently used in conjunction with SRA’s projects. Nate also prepares raw data for analysis, produces cross-tabulated results, and oversees Internet surveys. read more
Jennifer Gray
Field Service Manager
Jennifer Gray brings SRA a rich educational and professional portfolio built in the states of Washington, Nevada, California and Texas. Her leadership, organizational and management skills are put to good use in managing the SRA call center. read more
Liza Nirelli
Research Partner
Liza’s strength lies in her ability to master her talents and share that knowledge with others. Having received a Master’s degree in Statistics from Iowa State University and a B.S. degree in Applied Statistics at the Rochester Institute of Technology, Rochester, NY, Liza has used her knowledge to co-write about a dozen articles, appearing in publications such as Preventive Medicine and the Journal of Clinical Child and Adolescent Psychology. Liza’s knowledge and speaking ability has also afforded her the opportunity to be a presenter at medical-related seminars across the country. At SRA, she works as a research partner, guiding clients in research design, statistical analysis, survey sampling, and statistical programming. She currently teaches at the SAS Institute in their Education Division, instructing other professionals how to use statistical analysis software. read more